by Gabriele De Rossi | Apr 24, 2026 | Insights
In 2024, Amazon Prime Video pulled a batch of AI dubbed content after viewer backlash: flat delivery, zero emotional range, harsh reactions across social media. Around the same time, YouTube rolled out automatic dubbing on select channels, making videos accessible in...
by Gabriele De Rossi | Apr 10, 2026 | Insights
A customer dials a company’s main number and, before reaching anyone, hears a flat, robotic voice reading out a confusing menu. The tone is off. The pacing feels unnatural. The impression is immediate, and rarely positive. Nearly half of all callers abandon a...
by Oliver Gambarini | Apr 3, 2026 | Insights, News
Six million copies sold in a matter of weeks, the fastest launch in the saga’s thirty-year history. The Resident Evil Requiem dubbing into Italian helped turn this ninth mainline Capcom chapter, released on February 27, 2026 for PS5, Xbox Series X|S, Nintendo...
by Gabriele De Rossi | Mar 27, 2026 | Insights
A climate crisis documentary dubbed with the same intensity as a movie trailer loses credibility within seconds. Documentary voice over works differently from fiction or animation dubbing: the goal isn’t to entertain but to make a factual story believable. With...
by Gabriele De Rossi | Feb 13, 2026 | Insights
A developer with a game ready to launch on Steam faces a choice that can shape the project’s commercial outcome: localize or not? And if so, how far to go with audio? Indie video game dubbing is often seen as a cost reserved for major publishers. The numbers...
