by Gabriele De Rossi | Jun 26, 2026 | Insights
On screen, no one in a reality show follows a script, yet reality TV localization still means writing one, and that is what makes the work harder, not easier. The speech reaches the studio with no text behind it: broken sentences, people talking over each other,...
by Oliver Gambarini | Jun 19, 2026 | Insights
The clank of armor in Spartacus is a set of keys jangled in front of a microphone. The frost creeping toward Rose in Titanic is frozen lettuce, peeled apart leaf by leaf. These are well-known examples of Foley work, but they describe only part of how foley sound...
by Gabriele De Rossi | Jun 12, 2026 | Insights
A scene shot outdoors, perfect light, the actors at their best. In the edit, though, the dialogue disappears under traffic noise and a gust of wind that the microphone picked up better than the lines. The director says the phrase every sound recordist knows well:...
by Oliver Gambarini | Jun 5, 2026 | Insights
Anyone researching the dubbing director role already has a working grasp of what the title means. What is less obvious, even to those who commission localization regularly, is how much this figure shapes the final result and the return on that investment. Two studios...
by Oliver Gambarini | May 29, 2026 | Insights
Poor audio is often the first reason a viewer stops watching a piece of content, not the visuals. Research from the University of Southern California found that low sound quality reduces the perceived credibility of a speaker and the content itself, before the...
by Gabriele De Rossi | May 22, 2026 | Insights
82% of podcasts listed on Apple Podcasts haven’t published a new episode in the past 90 days. Not because the topics ran dry. Because of a structural problem that almost always starts at the concept stage, when a branded podcast gets designed like a long ad...
