by Oliver Gambarini | Sep 18, 2026 | Insights
Commercial adaptation for the Italian market usually starts with the same question: how much of a spot already shot and approved elsewhere can be touched? Anyone running an Italian rollout asks it before reading the brief. Adapting a spot produced abroad is not...
by Oliver Gambarini | Sep 4, 2026 | Insights
How much does dubbing script adaptation really decide about the final result of a dub? Far more than it gets credit for. Audiences judge voices, but when a localized version feels wrong, the problem started earlier, at the desk where the script was rewritten. Adapting...
by Oliver Gambarini | Jul 24, 2026 | Insights
Remote recording sessions stopped being a fallback a long time ago. The technology that connects talent, director and client across different cities has been mature for years, and nobody treats it as new anymore. For an international production the real question sits...
by Oliver Gambarini | Jul 10, 2026 | Insights
Few agencies run an in-house recording room, and the ones that do rarely keep it busy all year. That is not a weakness. Audio production for agencies works better as a capability drawn from a specialist partner than as a department kept running on empty. Giving a...
by Oliver Gambarini | Jun 19, 2026 | Insights
The clank of armor in Spartacus is a set of keys jangled in front of a microphone. The frost creeping toward Rose in Titanic is frozen lettuce, peeled apart leaf by leaf. These are well-known examples of Foley work, but they describe only part of how foley sound...
