by Oliver Gambarini | Sep 18, 2026 | Insights
Commercial adaptation for the Italian market usually starts with the same question: how much of a spot already shot and approved elsewhere can be touched? Anyone running an Italian rollout asks it before reading the brief. Adapting a spot produced abroad is not...
by Oliver Gambarini | Jul 10, 2026 | Insights
Few agencies run an in-house recording room, and the ones that do rarely keep it busy all year. That is not a weakness. Audio production for agencies works better as a capability drawn from a specialist partner than as a department kept running on empty. Giving a...
by Gabriele De Rossi | May 22, 2026 | Insights
82% of podcasts listed on Apple Podcasts haven’t published a new episode in the past 90 days. Not because the topics ran dry. Because of a structural problem that almost always starts at the concept stage, when a branded podcast gets designed like a long ad...
by Oliver Gambarini | Mar 20, 2026 | Insights
Three notes. Less than two seconds. The Netflix “ta-dum” is all it takes to know exactly what’s coming. That’s audio branding at its most direct: a sound tied to a brand’s identity with a force no visual logo can match on its own. And as...
