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e-mail: info@redaudio.it

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Branded Podcast. How to Build an Audience That Doesn’t Depend on Algorithms

Branded Podcast. How to Build an Audience That Doesn’t Depend on Algorithms

by Gabriele De Rossi | May 22, 2026 | Insights

82% of podcasts listed on Apple Podcasts haven’t published a new episode in the past 90 days. Not because the topics ran dry. Because of a structural problem that almost always starts at the concept stage, when a branded podcast gets designed like a long ad...
Audio Description Services for Film and TV. What Streaming Platforms Can No Longer Ignore

Audio Description Services for Film and TV. What Streaming Platforms Can No Longer Ignore

by Gabriele De Rossi | May 15, 2026 | Insights

Audio description services for film and TV are no longer optional. Since 28 June 2025, with the European Accessibility Act coming into force, streaming platforms distributing audiovisual content in the European market are required to guarantee platform accessibility,...
AI Dubbing. When It Works and When You Need a Professional

AI Dubbing. When It Works and When You Need a Professional

by Gabriele De Rossi | Apr 24, 2026 | Insights

In 2024, Amazon Prime Video pulled a batch of AI dubbed content after viewer backlash: flat delivery, zero emotional range, harsh reactions across social media. Around the same time, YouTube rolled out automatic dubbing on select channels, making videos accessible in...
IVR Voice Recording. Why Your Phone System Deserves a Better First Impression

IVR Voice Recording. Why Your Phone System Deserves a Better First Impression

by Gabriele De Rossi | Apr 10, 2026 | Insights

A customer dials a company’s main number and, before reaching anyone, hears a flat, robotic voice reading out a confusing menu. The tone is off. The pacing feels unnatural. The impression is immediate, and rarely positive. Nearly half of all callers abandon a...
Documentary Voice Over. Dubbing, Localization and Voice Casting

Documentary Voice Over. Dubbing, Localization and Voice Casting

by Gabriele De Rossi | Mar 27, 2026 | Insights

A climate crisis documentary dubbed with the same intensity as a movie trailer loses credibility within seconds. Documentary voice over works differently from fiction or animation dubbing: the goal isn’t to entertain but to make a factual story believable. With...
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RED – Audio Solutions

AUDIO POST-PRODUCTION – DUBBING – LOCALIZATION – ADR TV – GAMING – CINEMA – ADVERTISING

RED Audio Solutions is a Milan-based dubbing studio specializing in premium audio post-production services for domestic and international productions.

Dubbing – Localization – ADR – TV – Gaming – Film – Advertising

Notizie Recenti
Coordinating Remote Recording Sessions for International Productions
Coordinating Remote Recording Sessions for International Productions

24 07 2026

Remote recording sessions stopped being a fallback a long time ago. The technology that connects talent, director and client across different cities has been mature for years, and nobody treats it as new anymore. For an international production the real question sits...

Voice Cloning Laws and Voice Rights in Dubbing, What Changes Under the New EU Rules
Voice Cloning Laws and Voice Rights in Dubbing, What Changes Under the New EU Rules

17 07 2026

Voice cloning laws are being tested in court, and one of the most recent cases sits squarely in dubbing. In April 2026 twenty-five French dubbing actors obtained the removal of 47 AI-generated models that reproduced their voices without consent and without payment,...

Audio Production for Agencies, the Case for a Specialist External Partner
Audio Production for Agencies, the Case for a Specialist External Partner

10 07 2026

Few agencies run an in-house recording room, and the ones that do rarely keep it busy all year. That is not a weakness. Audio production for agencies works better as a capability drawn from a specialist partner than as a department kept running on empty. Giving a...

Reality TV Localization. Giving a Voice to Shows Built on Real Life
Reality TV Localization. Giving a Voice to Shows Built on Real Life

26 06 2026

On screen, no one in a reality show follows a script, yet reality TV localization still means writing one, and that is what makes the work harder, not easier. The speech reaches the studio with no text behind it: broken sentences, people talking over each other,...

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