by Oliver Gambarini | Jul 10, 2026 | Insights
Few agencies run an in-house recording room, and the ones that do rarely keep it busy all year. That is not a weakness. Audio production for agencies works better as a capability drawn from a specialist partner than as a department kept running on empty. Giving a...
by Oliver Gambarini | Mar 20, 2026 | Insights
Three notes. Less than two seconds. The Netflix “ta-dum” is all it takes to know exactly what’s coming. That’s audio branding at its most direct: a sound tied to a brand’s identity with a force no visual logo can match on its own. And as...
by Oliver Gambarini | Mar 13, 2026 | Insights
Only 46% of marketers consider radio an effective channel. Yet radio commercial production delivers a return of $2 for every dollar spent, second only to social media and ahead of video, display and connected TV. This is a perception problem, not a performance one....
by Gabriele De Rossi | Nov 7, 2025 | Insights
Radio advertising production today represents a strategic communication tool that extends far beyond the traditional 30-second spot. The audio landscape has expanded through streaming platforms, podcast networks, and digital radio, multiplying opportunities to reach...
