by Oliver Gambarini | Apr 17, 2026 | Insights
A publisher greenlights the audio version of a bestselling children’s title and assigns the narration to a voice talent with a strong track record in adult non-fiction. The recording is clean, the delivery polished. But kids stop listening within minutes....
by Gabriele De Rossi | Apr 10, 2026 | Insights
A customer dials a company’s main number and, before reaching anyone, hears a flat, robotic voice reading out a confusing menu. The tone is off. The pacing feels unnatural. The impression is immediate, and rarely positive. Nearly half of all callers abandon a...
by Gabriele De Rossi | Mar 27, 2026 | Insights
A climate crisis documentary dubbed with the same intensity as a movie trailer loses credibility within seconds. Documentary voice over works differently from fiction or animation dubbing: the goal isn’t to entertain but to make a factual story believable. With...
by Oliver Gambarini | Mar 20, 2026 | Insights
Three notes. Less than two seconds. The Netflix “ta-dum” is all it takes to know exactly what’s coming. That’s audio branding at its most direct: a sound tied to a brand’s identity with a force no visual logo can match on its own. And as...
by Oliver Gambarini | Mar 13, 2026 | Insights
Only 46% of marketers consider radio an effective channel. Yet radio commercial production delivers a return of $2 for every dollar spent, second only to social media and ahead of video, display and connected TV. This is a perception problem, not a performance one....
