by Oliver Gambarini | Sep 18, 2026 | Insights
Commercial adaptation for the Italian market usually starts with the same question: how much of a spot already shot and approved elsewhere can be touched? Anyone running an Italian rollout asks it before reading the brief. Adapting a spot produced abroad is not...
by Gabriele De Rossi | Jul 31, 2026 | Insights
Simultaneous release dubbing is a scheduling problem before it is a creative one. Until a few years ago the localized version arrived later, often weeks after the original. For tentpole titles it now arrives at the same moment in every market, which has moved...
by Gabriele De Rossi | Jul 17, 2026 | Insights
Voice cloning laws are being tested in court, and one of the most recent cases sits squarely in dubbing. In April 2026 twenty-five French dubbing actors obtained the removal of 47 AI-generated models that reproduced their voices without consent and without payment,...
by Gabriele De Rossi | Jun 26, 2026 | Insights
On screen, no one in a reality show follows a script, yet reality TV localization still means writing one, and that is what makes the work harder, not easier. The speech reaches the studio with no text behind it: broken sentences, people talking over each other,...
by Oliver Gambarini | Jun 5, 2026 | Insights
Anyone researching the dubbing director role already has a working grasp of what the title means. What is less obvious, even to those who commission localization regularly, is how much this figure shapes the final result and the return on that investment. Two studios...
