by Oliver Gambarini | Jul 10, 2026 | Insights
Few agencies run an in-house recording room, and the ones that do rarely keep it busy all year. That is not a weakness. Audio production for agencies works better as a capability drawn from a specialist partner than as a department kept running on empty. Giving a...
by Oliver Gambarini | Mar 13, 2026 | Insights
Only 46% of marketers consider radio an effective channel. Yet radio commercial production delivers a return of $2 for every dollar spent, second only to social media and ahead of video, display and connected TV. This is a perception problem, not a performance one....
by Gabriele De Rossi | Jan 30, 2026 | Insights
A voice actor for advertising is the element that turns a commercial message into an emotional connection with audiences. The audio advertising market continues to grow, confirming how the vocal component remains central to communication strategies. But what...
by Gabriele De Rossi | Nov 7, 2025 | Insights
Radio advertising production today represents a strategic communication tool that extends far beyond the traditional 30-second spot. The audio landscape has expanded through streaming platforms, podcast networks, and digital radio, multiplying opportunities to reach...
