Mario Scarabelli Archives - RED

Children’s Audiobook Production. Why Young Listeners Need a Different Approach

17 04 2026

A publisher greenlights the audio version of a bestselling children's title and assigns the narration to a voice talent with a strong track record in adult non-fiction. The recording is clean, the delivery polished. But kids stop listening within minutes. Children's...

IVR Voice Recording. Why Your Phone System Deserves a Better First Impression

10 04 2026

A customer dials a company's main number and, before reaching anyone, hears a flat, robotic voice reading out a confusing menu. The tone is off. The pacing feels unnatural. The impression is immediate, and rarely positive. Nearly half of all callers abandon a call...

Documentary Voice Over. Dubbing, Localization and Voice Casting

27 03 2026

A climate crisis documentary dubbed with the same intensity as a movie trailer loses credibility within seconds. Documentary voice over works differently from fiction or animation dubbing: the goal isn't to entertain but to make a factual story believable. With the...

Audio Branding. Sound as a Competitive Advantage

20 03 2026

Three notes. Less than two seconds. The Netflix "ta-dum" is all it takes to know exactly what's coming. That's audio branding at its most direct: a sound tied to a brand's identity with a force no visual logo can match on its own. And as digital touchpoints keep...

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Children’s Audiobook Production. Why Young Listeners Need a Different Approach

IVR Voice Recording. Why Your Phone System Deserves a Better First Impression

Documentary Voice Over. Dubbing, Localization and Voice Casting

Audio Branding. Sound as a Competitive Advantage